Blog tag

#analytics

2 posts tagged with analytics.

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4 min read

Why We Ditched Third-Party Analytics for Local Lead Tracking in Our Next.js App

We replaced Umami with GA4 and custom lead tracking to gain better insights, performance, and control in our SaaS dashboard.

GA4analyticslead trackingdata ownershipHybrid Architecture
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4 min read

Why We Removed Environment Guards from Analytics Script Injection

We stopped conditionally loading Google Analytics based on environment—here's why that made our tracking more reliable and easier to test.

AnalyticsDebuggingFrontendGA4JavaScriptHybrid Architecture
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